Middle East Green Initiative Announces Participation in UNCCD COP17 to Bolster Regional Cooperation in Combating Desertification and Restoring Degraded Land

 Demonstrating its expanding regional leadership, the Middle East Green Initiative (MGI) has announced its participation in the 17th Conference of the Parties (COP17), to be held in Ulaanbaatar, Mongolia, from August 17 to 28, 2026. MGI’s presence underscores a unified effort across 35 member states committed to combating desertification, addressing climate change, and restoring degraded land throughout the region.

Participating under the core theme "Hope is Measurable," MGI continues to convert ambitious environmental aspirations into documented commitments and tangible, on-the-ground projects. These efforts are guided by clear targets, most notably planting 50 billion trees—the equivalent of restoring 200 million hectares of degraded land regionally.

At COP17, MGI aims to present its model for regional climate action to key decision-makers, global partners, and media representatives. The Initiative will highlight its collaborative framework, which emphasizes peer-to-peer knowledge exchange and the expansion of high-impact strategic partnerships.

Throughout the conference, MGI will focus on reinforcing its partnership with the United Nations Convention to Combat Desertification (UNCCD) and showcasing scalable regional solutions to shared global challenges—primarily land degradation, loss of vegetation cover, desertification, and the socio-ecological impacts of climate change.

On this occasion, H.E. the Secretary-General, Eng. Ibrahim Alturki, stated:

"The participation of the Middle East Green Initiative in COP17 offers a pivotal opportunity to reaffirm that land restoration is not merely an environmental responsibility, but a cornerstone for enhancing climate resilience, advancing sustainable development, and safeguarding the future of communities across our region. Through regional cooperation, effective partnerships, and science-based action, our member states and partners can transform shared challenges into enduring opportunities for sustainable impact."

Through its engagement at the conference, MGI seeks to deepen dialogue with governments, international and regional organizations, scientific institutions, financial entities, and the private sector to forge actionable partnerships that accelerate the implementation of projects with meaningful environmental, social, and economic benefits.

About the Middle East Green Initiative (MGI)

The Middle East Green Initiative (MGI) is a regional platform dedicated to combating desertification, mitigating climate change, restoring degraded lands, and expanding vegetation cover. MGI fosters collaboration among member states and partners, facilitates knowledge sharing, mobilizes technical and financial support, and develops actionable regional solutions to secure a more resilient and sustainable future for the region.

 

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Contacts

Reem Alkadi +966509525515, RALKadi@themgi.org

Gulf Hotels Group étend son empreinte en Afrique de l’Est avec la signature d’un accord phare, renforçant son engagement dans le secteur de l’hospitalité

Manama, Bahreïn - lundi, 17. août 2026

Le partenariat stratégique avec Silva Gigiri Ltd vise à développer un projet hôtelier et résidentiel emblématique au cœur du quartier diplomatique de Gigiri, à Nairobi

 

Gulf Hotels Group (GHG), principale société de gestion hôtelière et de services de l'hospitalité à Bahreïn, a officiellement signé un protocole d'accord (MOU) avec Silva Gigiri Ltd pour développer le Silva Gigiri Hotel & Residence, un projet résidentiel et hôtelier de marque à Nairobi, au Kenya. Cet accord stratégique marque une étape clé dans la stratégie d'expansion internationale à long terme du Gulf Hotels Group, et constitue le deuxième contrat de gestion hôtelière signé par GHG en Afrique de l’Est, après le succès d’Ocean Paradise Resort à Zanzibar, première propriété du groupe GHG dans la région.

Situé sur le prestigieux Croissant des Nations Unies à Gigiri, au cœur du principal quartier diplomatique de Nairobi, le projet d’envergure, représentant un investissement de 30 millions de dollars, réunira un hôtel de luxe, ainsi que des résidences de marque exclusives, complétés par un concept de haute gastronomie de classe mondiale et des spas de luxe, développés en partenariat avec un opérateur international de renom. Bénéficiant d’un emplacement privilégié à proximité immédiate du Bureau des Nations Unies à Nairobi, ainsi que de nombreuses ambassades et organisations internationales, le projet est conçu comme une destination d’exception, pour répondre aux attentes d’une clientèle internationale exigeante, composée notamment de diplomates, d'expatriés, de dirigeants d'entreprise, ainsi que de voyageurs aisés, à la recherche d'un hébergement haut de gamme, associant confort et un mode de vie axé sur le bien-être.

Suite à la formalisation du protocole d'accord, les deux organisations engagent désormais la prochaine phase du projet, visant à établir une affiliation avec une marque hôtelière de stature mondiale et à finaliser les accords définitifs relatifs à la gestion de l’établissement et à son régime de franchise.

Ahmed Janahi, directeur général du Gulf Hotels Group, a commenté : « La signature de ce protocole d'accord marque une étape significative dans la stratégie d’expansion du Gulf Hotels Group, qui vise à renforcer son empreinte sur les marchés hôteliers à fort potentiel à travers l'Afrique. Le Kenya s’impose comme l'un des marchés hôteliers les plus prometteurs de la région, bénéficiant de fondamentaux économiques solides, d’une connectivité internationale croissante, et d'une demande soutenue pour de nouveaux établissements hôteliers de qualité. Dans ce contexte, nous sommes fiers de nous associer à Silva Gigiri Ltd pour donner vie à un projet hôtelier et résidentiel de marque, alliant les meilleurs standards internationaux avec l’excellence opérationnelle, l’innovation dans l’expérience client, et orienté vers la création de valeur durable. Ce projet sera réalisé selon un modèle opérationnel reposant sur un opérateur tiers, renforçant la stratégie de croissance asset-light de GHG, et permettant au Groupe d’accélérer le déploiement de sa plateforme hôtelière à travers le continent. »

Bishar Mohamed Muhamed, directeur général de Silva Gigiri Ltd, a déclaré : « La conclusion de cet accord stratégique marque une étape fondatrice vers la concrétisation de notre vision à long terme pour Silva Gigiri Hotel & Residence, idéalement situé au cœur de l'un des quartiers diplomatiques les plus prestigieux de Nairobi. Notre ambition est de créer une destination d’exception, capable de refléter le rôle croissant de la ville en tant que pôle régional pour la diplomatie, les affaires et l’investissement, tout en offrant une valeur durable aux résidents, aux visiteurs et aux parties prenantes. Gulf Hotels Group apporte à ce projet une expertise opérationnelle étendue, des capacités techniques et une approche collaborative, lui permettant de s’imposer comme un partenaire stratégique solide pour nous accompagner dans la prochaine phase du projet. »

Le projet s'appuie sur l’empreinte bien établie de Silva Gigiri Ltd dans le quartier diplomatique, où le groupe opère déjà avec succès une adresse de résidences boutiques de luxe, la GLV Collection. Pour Gulf Hotels Group, cette initiative constitue un pilier central de sa stratégie de croissance 2026–2030, qui vise à accélérer l'expansion de sa plateforme de gestion hôtelière pour compte de tiers dans des marchés à forte croissance en Afrique et dans l'océan Indien, où l’essor des investissements directs étrangers et la croissance soutenue du tourisme stimulent la demande institutionnelle pour des opérateurs hôteliers disposant d’une expertise éprouvée.

La construction du Silva Gigiri Hotel & Residence devrait débuter plus tard dans le mois en cours, avec une ouverture en douceur (soft opening) prévue en 2028. Le complexe à usage mixte comprendra environ 250 unités, proposant des chambres d'hôtel standard, des studios, des résidences d'une ou deux chambres et des penthouses haut de gamme. Cette offre diversifiée a été pensée pour répondre aux exigences modernes des clientèles d’affaires et de loisirs, proposant plusieurs espaces de restauration, des installations dédiées au bien-être et au fitness, ainsi que des espaces de coworking pour les cadres et les professionnels. Le complexe comprendra également un centre de conférences haut de gamme, spécialement aménagé pour accueillir les événements diplomatiques, les rencontres d’affaires et les activités du segment MICE (réunions, voyages de motivation, conférences et événements professionnels). De plus, le projet s'inscrit dans les objectifs de la Vision 2030 du Kenya en matière de développement urbain durable, et vise l’obtention de la certification LEED, en intégrant des pratiques de construction et de conception écoénergétiques.

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Contacts

Noor Alhayki

Responsable Marketing et Communication de l’entreprise

(+973)17746333
Noor.alhayki@gulfhotelsgroup.com

À propos de Gulf Hotels Group

Gulf Hotels Group Expands its Management Portfolio in East Africa with Landmark Hospitality Agreement in Kenya

Manama, Bahrain - Monday, 17. August 2026

Strategic partnership with Silva Gigiri Ltd to develop mixed-use hotel and branded residences in Nairobi’s premier diplomatic district

 

Gulf Hotels Group (GHG), Bahrain’s leading hospitality company, has officially signed a Memorandum of Understanding (MOU) with Silva Gigiri Ltd to develop the Silva Gigiri Hotel & Residence in Nairobi, Kenya. The agreement represents a pivotal milestone in Gulf Hotels Group’s long-term international expansion strategy, marking the company’s second hotel management contract in East Africa, following the success of Ocean Paradise Resort, GHG’s first property in Zanzibar.

Located on United Nations Crescent in Gigiri, Nairobi’s premier diplomatic area,the USD 30M project will feature an upper-upscale hotel integrated with high-end branded residences, a world-class fine-dining concept, and luxury spa facilities by a renowned international operator. Situated adjacent to the UN Office at Nairobi,as well as numerous embassies and global organizations, the development is designed to cater directly to diplomats,expatriates,corporate executives,and affluent global travellers requiring premium accommodation and lifestyle-oriented living.

Following the formalization of the MOU, both organizations are now progressing to the next phase of the project,securing affiliation with a globally recognized hospitality brand and finalizing the definitive hotel management and franchise agreements.

Ahmed Janahi, Group Chief Executive Officer of Gulf Hotels Group, commented:“The signing of this Memorandum of Understanding marks a significant milestone in Gulf Hotels Group’s strategy to expand our footprint across Africa. Kenya stands out as one of the region’s most promising hospitality markets, underpinned by robust economic fundamentals, expanding international connectivity, and rising demand for new, high-quality hospitality assets. Through this collaboration, we look forward to working closely with Silva Gigiri Ltd to bring to life a hotel and branded residence that embodies international standards, operational excellence, and lasting value creation. This expansion will be delivered through a third-party operating model, reinforcing GHG’s asset-light growth strategy as we extend our management platform across the continent.”

Bishar Mohamed Muhamed, Chief Executive Officer of Silva Gigiri Ltd, stated:“This strategic partnership represents a foundational step toward realizing our long-term vision for Silva Gigiri Hotel & Residence within one of Nairobi’s most prominent diplomatic districts. Our ambition is to create a destination that reflects the city’s growing role as a regional diplomatic,business,and investment hub while delivering lasting value for residents,guests,and stakeholders. Gulf Hotels Group brings extensive operational expertise, technical capabilities, and a collaborative approach that make them a strong strategic partner as we progress towards the next phase of the project.”

The project builds upon Silva Gigiri Ltd’s existing footprint in the diplomatic quarter, where it already operates the GLV Collection of boutique luxury residences. For Gulf Hotels Group,the venture represents a core component of its 2026–2030 growth strategy,which prioritizes the expansion of its third-party hotel management platform into high-growth markets across Africa and the Indian Ocean,where rising foreign direct investment and tourism continue to drive institutional demand for experienced hospitality operators.

Construction of the Silva Gigiri Hotel & Residence is scheduled to commence later this month, with a soft opening targeted for 2028.The planned mixed-use development will comprise approximately 250 units, including standard hotel rooms, studios,one and two-bedroom residences,and premium penthouses. Reflecting modern corporate and leisure demands,the property will feature multiple dining venues, wellness and fitness facilities,executive co-working spaces, and a premium conference center specifically tailored for diplomatic, corporate,and MICE events. Furthermore, the project aligns with Kenya’s Vision 2030 for sustainable urban development,targeting LEED certification through eco-efficient construction and design practices.

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Contacts

For more information:

Noor Alhayki

Head of Corporate Communications and Marketing

(+973) 17746333

Noor.alhayki@gulfhotelsgroup.com

 

About Gulf Hotels Group

Instabase Becomes SuperApp, Launches the AI Collaboration Super App

SAN FRANCISCO - Monday, 17. August 2026

AI was single-player. SuperApp makes it multiplayer

Your whole team and leading AI models from Anthropic, OpenAI, Google, xAI, and others think, debate, and create together in one live thread — from the first idea to the final deliverable. Available today.

 

(BUSINESS WIRE)--SuperApp, Inc., formerly Instabase, Inc., today launched SuperApp, the AI collaboration super app, available on the web, iOS, Android, and desktop. SuperApp brings teams and leading AI models from Anthropic, OpenAI, Google, xAI, and others into one live thread — from the first conversation to finished work. The company changed its name to reflect the new product and company direction.

Work today is split into three. Teams talk in one app. They ask AI in another. They make the final work somewhere else. Every handoff asks people to remember what the software forgot.

SuperApp brings those moments together. People and AI begin in the same live thread. Teams can use Claude from Anthropic, GPT from OpenAI, Gemini from Google, Grok from xAI, and other leading models, then turn the conversation into a document, presentation, spreadsheet, or interactive app — without losing the people, sources, decisions, feedback, or context that made the work possible.

Put simply: think of the communication of Slack, the intelligence of leading AI models, and the collaborative creation of Google Docs — all in one super app.

“The prompt box was a breakthrough. It made AI personal. SuperApp makes it collaborative. Work is multiplayer. AI should be too,” said Anant Bhardwaj, founder and CEO of SuperApp.

The conversation becomes the workspace.

SuperApp was not built by adding collaboration to a private chatbot. It was built around a different idea: the conversation should not end when the work begins. The conversation should become the work.

One product. Three superpowers.

Conversation. People and AI share the same live thread, so ideas, questions, sources, feedback, and decisions develop in the open instead of disappearing into separate private chats.

Intelligence. Use the best model for every step. People choose, pin, or compare models, and SuperApp automatically routes work across providers — without moving the work or rebuilding its context.

Productivity. Teams create, review, revise, and approve finished documents, presentations, spreadsheets, and interactive apps where the thinking happened.

Across all three, messages, source files, model contributions, tool calls, results, revisions, and approvals stay connected in a durable record, so teams can trace how the work was made and confirm which version was approved.

The work — not the answer — is the product.

An answer can be useful. A finished piece of work can change a company. SuperApp is built for the whole arc: the first question, the evidence, the debate, the revision, the decision, and the final deliverable.

“The answers are genuinely thoughtful and rigorous — not fluffy. I organize my work in channels, carry history forward, and collaborate with my team on documents without losing the thread. So much of what I need is finally in one place,” said Sampriti Bhattacharyya, founder and CEO of Navier, a deep tech company building for maritime defense and transportation.

SuperApp, Inc. has moved its own workforce entirely off Slack, migrating more than 20 million historical messages while preserving direct messages, channels, users, and conversation history. In pre-release, SuperApp had more than 1,000 weekly active users, roughly 90% of them outside the company.

Built for choice, control, and trust.

AI is moving too quickly for any organization to place its future inside one model, one vendor, or one cloud.

For business and enterprise buyers, SuperApp is multi-provider and provider-neutral by design. Organizations can change models without losing their conversations or work; keep conversations, files, artifacts, and AI activity owned, governed, queryable, and exportable rather than trapped as hidden memory inside a model vendor; and use managed service or dedicated enterprise deployments as their needs evolve.

Every request, model contribution, source, tool call, result, revision, and approval becomes part of a durable decision ledger owned and governed by the organization. Consequential or irreversible actions remain human decisions, and those approvals become part of the record. Trust should not require faith. It should leave a trail people own.

Why Instabase became SuperApp.

Instabase spent years building enterprise AI for large and regulated organizations. In 2025, the company began moving toward collaborative AI. That work revealed a larger opportunity: AI should not remain a private assistant; it should become a shared place where people and intelligence create together.

SuperApp is a new product and a new company direction — not a new name for Instabase’s earlier enterprise platform. It carries forward years of enterprise-grade experience in reliability, control, and trust on an entirely new foundation for collaborative work.

Availability and launch resources.

SuperApp is available now on the web at superapp.chat, on iOS through the Apple App Store, on Android through Google Play, and on desktop. Users can get started free, with no card required; paid options are available for higher usage and enterprise deployments. Current plans and pricing are available at superapp.chat.

Product details and visuals are available on the SuperApp overview. The enterprise page covers deployment, governance, and controls. The launch story and company transition are explained in the founder’s note. Logos and brand assets are available at superapp.chat/brand/.

Press kit HERE

About SuperApp

SuperApp is the AI collaboration super app: real-time group messaging, leading AI models from multiple providers, and collaborative content creation in one shared workspace. Conversations, files, feedback, decisions, and finished work stay connected from the first prompt to the final deliverable.

Headquartered in San Francisco, SuperApp, Inc. was formerly Instabase, Inc. The company is backed by Andreessen Horowitz (a16z), Greylock Partners, Index Ventures, New Enterprise Associates (NEA), Spark Capital, Tribe Capital, and QIA. Learn more at superapp.chat.

 

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Contacts

Media Contact

Ram Prasanna

SuperApp Press and Media

Interview, product demonstration, and launch-asset requests

press@superapp.chat

+1 201-234-9087

superapp.chat/newsroom

Xsolla Adds 15+ New Local Payment Methods, Letting Game Developers Reach Players Across Asia-Pacific, Europe, and the Americas

 LOS ANGELES - Monday, 17. August 2026 AETOSWire Print 

Now Live: Mandiri, ShopeePay, LINE Pay, Octopus, Konbini 7/11, China UnionPay, Zip Co, Wero, Pay by Bank, FLOA Pay BNPL, Bancomat Pay, MyBank, IRIS Commerce, CliQ, and Aeropay

(BUSINESS WIRE) -- Xsolla, a global video game commerce company, today announced the addition of 15+ new payment methods to Xsolla Payments ahead of Gamescom 2026, spanning Asia and Oceania, EMEA, and the Americas. Game developers and publishers can now accept the local payment methods players already use, across markets from Indonesia and the Philippines to Germany, France, and the United States, with no additional integration required for any individual method.

The shift toward local payment methods is reshaping the digital payments landscape well beyond emerging markets. Across Europe, banks and regulators are building account-to-account and instant-payment alternatives to international cards, and the same pull toward local, instant options holds worldwide. Because locally preferred methods feel more familiar and trusted, they convert more shoppers, and merchants that add a market's top payment methods alongside cards have seen sales grow by up to 35% (Xsolla data). In many of the fastest-growing gaming markets, players pay with regional wallets, bank transfers, installment plans, and cash-based methods rather than international cards, and when those options are missing at checkout, the sale does not happen. Integrating 15+ new methods helps developers capture previously unreachable revenue and drastically reduce checkout abandonment, delivered through the existing Xsolla Payments integration, so studios can expand their global reach and secure every transaction without additional development complexity. The expansion includes:

Asia and Oceania: New methods include Mandiri in Indonesia, ShopeePay in the Philippines, LINE Pay in Taiwan, Octopus in Hong Kong (the city's most widely used payment method, used by 98% of residents aged 15 to 64), 7/11 (Konbini) in Japan, and Zip Co in Australia. China UnionPay also expands its coverage into new regions and adds 35 local currencies, including the Brazilian real, Mexican peso, Turkish lira, UAE dirham, and South African rand.

EMEA: Developers gain Wero in Germany and Belgium; the pan-European digital wallet and banking scheme launched in 2024 across Germany, France, and Belgium and has since signed up 55+ million registered users, transferred €19 billion, and plans to become an all-in-one omni-channel solution. Also new are Pay by Bank in Romania and Bulgaria; FLOA Pay, a buy-now, pay-later option in France; Bancomat Pay and MyBank in Italy; IRIS Commerce, an instant bank transfer scheme in Greece; and CliQ in Jordan.

United States: Aeropay brings Pay by Bank to Xsolla Payments, letting players pay directly from their bank accounts, one of the fastest-growing ways US consumers pay online.

"Players in these markets are ready to spend. They just need to pay the way they already pay everywhere else," said Chris Hewish, President of Xsolla. "Every method we add is one more market where a developer can capture a sale they would have lost at checkout. And because it all runs through the same integration, the studio gets that reach without writing a line of new payment code."

The new methods are delivered via the existing Xsolla Payments integration, so developers who already use Xsolla Payments can enable the options relevant to their markets without additional development work.

Developers can enable the new local payment methods through the Xsolla Payments dashboard in the Publisher Account.

Learn more about new methods.

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 70% of the top 100 highest-grossing games, Xsolla operates as the Merchant of Record across 200+ geographies with access to 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com

© 2026 Xsolla. All rights reserved.

 

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Contacts

Media Contact

Derrick Stembridge

Vice President of Global Public Relations, Xsolla

d.stembridge@xsolla.com

TOURISE and Oxford Economics Release New Global Report on Tourism Resilience in an Era of Permanent Disruption

 RIYADH, Saudi Arabia - Monday, 17. August 2026 AETOSWire  

New analysis shows destinations that assume risk will recover up to 1.5 times faster with global rehabilitation times dropping from 24 months to as little as 10

 

(BUSINESS WIRE)--TOURISE, in collaboration with Oxford Economics, today released a new report, “Resilience in a World that Doesn’t Reset: Redesigning Tourism for an Era of Permanent Disruption.” The analysis of 85 major crises over two decades shows a clear pattern: in a world defined by continuous shocks, destinations that act before disruption hits recover up to 1.5 times faster than those that wait.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260817880835/en/

“In a world that does not reset between crises, disruption is a constant feature of the global tourism landscape,” said His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE. “The real test for destinations measures how they prepare for volatility, protect traveler confidence, and maintain continuity ahead of such events.”

Using the current Middle East crisis as a lens, where Gulf hubs carry roughly 14 percent of global transit traffic, the report provides investors and policymakers with practical guidance for navigating a system in which disruption is now the norm. Key findings include:

Three scenarios, one conclusion: recovery depends on confidence, connectivity, and affordability. The report models three pathways for the current Middle East crisis. If the ceasefire holds, global travel grows about 6 percent in 2026; if hostilities resume, it falls about 1 percent; and under sustained disruption, it declines about 3 percent and remains weak into 2027. Across every scenario, the report concludes that recovery is determined less by the crisis itself than by how quickly confidence, connectivity, and affordability can be restored.

Confidence now travels faster than people. In 2025, viral rumors of a megaquake drove booking declines of up to 50 percent from some East Asian markets despite no scientific basis, showing how misinformation can depress demand before any physical disruption.

Tourism is recovering faster, but systemic crises are the new test. Average recovery times fell from about 24 months in the early 2000s to 10 to 12 months today. However, increasingly complex, multi-country disruptions are beginning to slow this trend.

Preparation is becoming a competitive advantage. Saudi Arabia, which welcomed 37.2 million tourists in the first quarter of 2026, an 8 percent year-on-year increase despite regional volatility, and reached its 100 million annual-visitor target seven years early, illustrates how diversification under Saudi Vision 2030 translates into measurable resilience.

"Global tourism has proven remarkably resilient, reaching a record 1.52 billion international arrivals in 2025 despite a decade defined by natural and man-made disasters,” said Adam Sacks, President of Tourism Economics. “The lesson learned is that resilience can be built before disruption occurs, in the actions destinations take to prepare. In a world that no longer resets between crises, preparedness is becoming a core measure of competitiveness."

The full report is available now at www.TOURISE.com.

About TOURISE

TOURISE is the world’s premier platform for redefining and shaping the future of tourism.

Powered by the Saudi Ministry of Tourism, the inaugural TOURISE Summit took place 11-13, November 2025 in Riyadh. TOURISE convened visionaries from government, business, investment, tourism and technology communities to deliver high impact initiatives and transformative deals that will reset the industry and build a tourism sector that is sustainable, equitable, and future-focused.

A year-round platform, TOURISE brings together leaders who share a vision to shape the traveler economy. This is where the next 50 years of tourism are shaped.

About Tourism Economics, an Oxford Economics company

Tourism Economics combines traveler insight with rigorous economics to support destinations, investors, and planners. Oxford Economics is a leading independent economic advisory firm covering more than 200 countries, 100 industrial sectors, and 8,000 cities and regions. www.tourismeconomics.com

 

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Contacts

For more information about TOURISE, visit www.TOURISE.com

For further details contact: media@TOURISE.com

TVS Motor Company Showcases TVS Apache RR 310 in Kenya at Bikers Family Festival

• Powered by over four decades of TVS Racing, this expands the Apache portfolio in Kenya

 

(BUSINESS WIRE) -- TVS Motor Company (TVSM), part of TVS VENU, and a reputed global manufacturer of two and three-wheelers, showcased the TVS Apache RR 310 in Kenya at the Bikers Family Festival. The two-day festival in Nairobi had over 2,500 bikers and family members in attendance and celebrated the community and the connections within families through a day filled with adventure and enjoyment.

The experience also brought together leading automotive and lifestyle media representatives, riding groups, TVS Apache customers and dealers from across the country. It highlighted that while bikes bring people together, it is the community that truly enhances the biking experience.

A significant milestone in TVSM’s premium motorcycle journey in the country, the launch of this flagship supersport motorcycle enters one of the most dynamic and rapidly evolving motorcycle markets of East Africa. Following the positive market response to the TVS Apache RTR 180, the introduction of TVS Apache RR 310 further expands the portfolio, catering to riders seeking race-inspired performance, advanced technology and premium styling.

Designed to deliver pure supersport performance, TVS Apache RR 310 features an aggressive fully-faired design, race-focused ergonomics for optimal control and an advanced 312.2 cc reverse-inclined DOHC engine that produces 38 PS at 9,800 rpm and a peak torque of 29 Nm at 7,900 rpm. The motorcycle is equipped with four dynamic riding modes – Track, Sport, Urban, and Rain, allowing riders to seamlessly adapt to changing riding conditions.

Segment-First Features

1. Sequential Turn Signal Lamps (TSL)

2. Cornering Drag Torque Control (RT-DSC)

Additional Features

1. Launch Control (RT-DSC)

2. Gen-2 Race Computer with Multi-Language Support

TVS Apache RR310 is now available for test ride and sale at TVSM authorised distributor Car & General showrooms:

Variant/ Colours	Price
Racing Red Base	KES 820,000
Racing Red Plus	KES 875,000
Bomber Grey Base	KES 820,000
Bomber Grey Plus	KES 875,000

About TVS Motor Company

TVS Motor Company, part of TVS VENU, is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. TVS Motor Company endeavours to deliver the most superior customer experience across 90 countries in which we operate.

For more information: www.tvsmotor.com

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260812880341/en/

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Contacts

For further details, contact:
Kanika Mehta: kanika.mehta@tvsmotor.com