Wednesday, December 4, 2024

Matrix PR Continues Its 25-Year Legacy of Excellence with Iconic MEPRA Wins

 


Dubai, United Arab Emirates - 

 

From crisis communication to financial storytelling, Matrix PR sets new benchmarks in public relations

 


Dubai-based boutique agency, Matrix Public Relations,  has once again solidified its position as a trailblazer in the GCC communications landscape by winning multiple accolades at the 2024 Middle East Public Relations Association (MEPRA) Awards.


The agency walked away with one of the most sought-after awards - the prestigious Small Agency of the Year title, highlighting its expertise in crafting impactful strategies that help businesses and brands in the region build meaningful connections with their audiences.


The agency team also scooped another three prestigious campaign-specific honors, further underscoring its creative capabilities and strategic expertise in impactful strategies that help businesses and brands in the region build meaningful connections with corporate, brand, and crisis communications.


The MEPRA awards is a coveted platform that shines the spotlight on brilliant campaigning, the region’s best agencies, teams, and communication professionals. The annual event also honors strategic vision, exceptional client servicing, and the region’s best communication campaigns and PR practitioners.  The 16th edition of the illustrious awards received over a staggering 770 entries competing for 53 categories and were judged by a distinguished panel of 130 industry leaders and veterans.


Trophy Haul


This year’s awards celebrated the region’s best in public relations, and Matrix PR stood to be counted as a top contender. Among its highly celebrated campaigns was a crisis communications strategy for a leading tech brand that effectively safeguarded the tech leader's reputation during one of its most turbulent periods, helping the company achieve remarkable growth and success. The campaign clinched Gold in the Best Crisis Communications/Issues Management Strategy category.


Matrix PR also demonstrated its versatility and storytelling finesse with "One Zurich Blue Sofa. Countless Dreams," a campaign for Zurich Middle East that earned a Silver in the Financial Services Campaign category. Meanwhile, its Century Financial PR Revolution campaign, which highlighted the critical role of financial literacy in empowering communities and driving societal progress, earned a Bronze for Best Corporate Reputation Campaign.


Speaking at the sidelines of the black-tie gala held at Atlantis, The Palm, Dubai, last evening, Ms. Hilmarie Hutchison, CEO of Matrix PR, expressed her delight at the recognition, saying, “These momentous recognitions reflect the passion, creativity, and unmatched commitment our team brings to every client project. We’re proud to support regional businesses and brands with impactful communication strategies that deliver real results. Our mission has always been to create communication strategies that inspire, connect, and drive change.”


Creating meaningful collaborations


Matrix PR’s achievements reinforce its reputation as a trusted and credible communications partner for businesses seeking to navigate the GCC’s dynamic markets. By blending creativity with robust strategies, the agency continues to empower brands to build lasting connections with their audiences while driving measurable success.


“As the region’s business landscape continues to evolve, the importance of effective communication cannot be overstated. Our well-deserved success at the MEPRA Awards is a testament to the Matrix PR team’s ability to adapt to the shifting needs of our clients, helping them thrive and scale up amidst emerging challenges and opportunities,” noted Hutchison.


From delivering crisis communication strategies that restore trust to crafting narratives that resonate with communities, Matrix PR’s award-winning campaigns showcased the transformative power of emotional public relations. With these latest accolades, Matrix PR cements its position as a beacon of excellence in the GCC’s public relations landscape, offering a blueprint for success to businesses seeking to make an indelible mark in the region.


About Matrix Public Relations:


Matrix Public Relations, founded in 1999, is a multi-award-winning Dubai-based boutique PR consultancy with well-established regional and international partners. They specialize in corporate reputation management, both online and via traditional media channels.


As a reliable communications partner Matrix Public Relations marries international PR expertise with perceptive local knowledge to plan and implement strategic communication initiatives that make a difference for all their clients.


Matrix PR is also the regional representative of the MTI Network, the global crisis management network and the Plexus Group, a global alliance of best of breed boutique PR agencies. With its unique communication solutions and strong media relations, Matrix PR helps its clients across all industries to be more successful.


Matrix PR was founded by Jack Pearce, co-founder and former chairman of the Middle East Public Relations Association (MEPRA) and one of the foremost experts in PR and Crisis Management in the region.


Matrix PR is an active member of industry associations MEPRA and Public Relations Consultants Association Middle East and Africa (PRCA MENA).


https://www.matrixdubai.com/public-relations/


Email: press@matrixdubai.com


Phone: +971 4 343 0888



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Contacts

Ambika Jadeja - ambika@matrixdubai.com

Tuesday, December 3, 2024

Winter Wonderland in the Heart of NYC: The Empire State Building Celebrates the Holiday Season with Extravagant Holiday Décor, Festive Movie Screenings, Special Lightings, and More

NEW YORK - Tuesday, 03. December 2024

(BUSINESS WIRE)--The Empire State Building (ESB) today announced details for its fan-favorite holiday festivities with over-the-top decorations, festive pop-ups, classic movie screenings, and special tower lightings.

“There is no place quite like New York to spend the holidays, and the Empire State Building tops the list of things to do in NYC,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “From photos with Santa to classic film screenings, guests will make holiday memories to last a lifetime with the best views in New York City.”

Topped with Tinsel

Every corner of the Empire State Building Observatory will be adorned in festive holiday decorations with shining wreaths, lights, tinsel, bows, and a giant menorah at the two-story building model. As they make their way through the Observatory Experience’s immersive exhibits, guests can pose for holiday photos in a dedicated corner of the 80th Floor with Christmas trees, snowflakes, presents, and a cozy fireplace backdrop inspired by Santa’s workshop.

Once they reach the iconic 86th Floor Observatory, guests can pose in a dedicated Ghirardelli corner decorated with a candy cane arch, holiday greenery, twinkle lights, and Ghirardelli’s fan-favorite peppermint bark squares.

Guests will conclude their Observatory visit in the building’s famed Fifth Avenue Lobby – featured in the holiday classic, “Elf” – that is decorated with classic holiday decorations like hanging twinkle lights, wreaths, and an oversized Christmas tree. The iconic Fifth Avenue Windows depict scenes of sleighs full of elaborately wrapped gifts, teddy bears, and holiday ice cream sundaes by Ghirardelli Chocolate.

Tenants and visitors who pass through the Fifth Avenue Lobby from Monday through Friday in the month of December will hear holiday tunes performed by professional pianists.

The Man with the Bag

On Nov. 30 and Dec. 7, 9, 11, 14, 16, 18, and 20, Santa Claus himself will spread holiday cheer and pose for photos with Observatory guests in his dedicated corner on the building’s 80th Floor. More information on Santa visits can be found at esbholiday.com.

Baby, It’s Cold Outside

From Nov. 13 throughout the holiday season, Ghirardelli Chocolate will reside on the Empire State Building’s 86th Floor Observatory every day from 10 a.m.-1 p.m. and 5-8 p.m. The beloved chocolatier will offer their classic hot cocoa and peppermint hot cocoa to guests as they take in New York City’s best views from the comfort of the heated open-air Observatory.

Starbucks Reserve® Winter Wonderland

Holiday magic comes alive in the iconic Starbucks Reserve® Empire State Building store with the new, limited-time Winter Wonderland pop-up experience. Located at the Coffee & Cocktail Lounge on the second level of the store, Starbucks Reserve® Winter Wonderland highlights the coffee journey, from bean to cup. Exclusive to the experience is the new Empire State Cocoa Cocktail that features dark chocolate and steamed milk infused with Hennessy VS Cognac, topped with whipped cream, and served with a side of Royal Combier liqueur and dark chocolate bites.

Holiday Classics

Fans can purchase tickets to view classic holiday films on the Observatory’s 80th Floor which include:

    “Elf” on Dec. 2, 8, 10, 15, and 17
    “Home Alone 2: Lost in New York” on Dec. 5 and 11
    And “The Nightmare Before Christmas” on Dec. 13.

Tickets to these special holiday screenings will each include themed drinks and snacks, and full access to ESB’s second floor museum and the 86th and 102nd Floor Observatories.

Special Lightings

The Empire State Building’s iconic tower lights will shine throughout the holiday season with dedicated lightings for Thanksgiving, Chanukah, Christmas, and New Year’s Eve. The building will also debut its annual holiday music-to-light show. Text CONNECT to 274-16 to receive real-time information about each Empire State Building tower lighting.

The Empire State Building’s world-famous Observatory Experience underwent a $165 million reimagination that added a new interactive museum with nine galleries, bespoke host uniforms, and a new 102nd Floor Observatory with unmatched views from the heart of New York City. The iconic Observatory Experience was recently voted the number one attraction in the world – and number one in the U.S. for the third consecutive year – in the 2024 Tripadvisor Travelers’ Choice Awards: Best of the Best Things to Do.

Hi-res imagery can be downloaded here.
More information about the Empire State Building can be found online.

About the Empire State Building
The Empire State Building, the “World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience created an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and was declared the #1 Attraction in the World – and #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s Travelers’ Choice Awards: Best of the Best Things to Do, "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, and the #1 New York City attraction in Lonely Planet’s Ultimate Travel List.

Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.

Source: Empire State Realty Trust, Inc.
Category: Observatory

 

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Contacts
 

MEDIA:

Empire State Realty Trust
Jamie Steinberg
212-400-3339
jsteinberg@esrtreit.com

Sharjah Marks 53rd UAE Union Day, Celebrates with Global Audience

 


The emirate of Sharjah today concluded celebrations to mark the 53rd UAE Eid Al Etihad (Union Day), showcasing the country’s vibrant culture and development story. Festivities took place over 13 days, attracting over 250 thousand of UAE nationals, residents, and visitors from around the world, who enjoyed over 200 performances and activities across Sharjah, that included 8 locations around the Emirate of Sharjah, while highlighting the special features of each city around Sharjah. As the celebrations brought together the nation to celebrate together this special occasion, and highlighted the history and the tradition of the United Arab Emirates.


The celebrations included traditional, cultural, and family-friendly activities, ranging from live music performances and folk art displays to interactive workshops and heritage exhibitions. The events culminated in a spectacular series of shows and workshops that were suitable to all ages.


Several exhibitions showcasing the UAE’s achievements, along with workshops for children and families to explore Emirati crafts and traditions, drew a high footfall. Food stalls serving local cuisine, live storytelling sessions, and educational shows provided a festive atmosphere and a rich cultural experience for visitors. 


The UAE’s Union Day celebrations were praised this year for their meticulous organization and smooth execution. Events were easy to access and the program was especially diverse, offering entertainment and education for all age groups.


Sharjah’s iconic landmarks were draped with the UAE flag and illuminated in the country’s national colors, adding a festive flair to the occasion. 


The celebrations focused on the sense of pride felt by the UAE’s people in the country’s achievements and aspirations, reinforcing Sharjah’s status as a leading cultural hub and a destination of choice for tourists and international events. 



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Contacts

Shady El Gohary


00971551266247

MEPRA Awards 2024: Showcasing Excellence in PR Strategy and Innovation

 Dubai, United Arab Emirates - Tuesday, 03. December 2024 AETOSWire Print 



Honoring the standout achievements in PR and communications over the past year; the Middle East Public Relations Association (MEPRA) hosted its 16th award edition on November 28, 2024. Attended by over 550 guests, the event gathered 62 top agencies and professionals to contend for esteemed titles across 53 competitive categories, celebrating excellence and transformative impact in the industry.


Showcasing the finest achievements in the industry, the MEPRA Awards 2024 celebrated groundbreaking campaigns, agencies, and professionals who redefined excellence through innovation. With over 770 entries judged by an esteemed panel of 130 industry veterans, the awards spotlighted communication campaigns that excelled in concept, strategy, and impact.


Agencies that outshined the evening for scooping maximum awards had Memac Ogilvy winning 27 titles, Gambit Communications clinching 22 titles and Weber Shandwick securing the third position with 16 awards. The agencies showcased thoughtfully curated campaigns, strategic techniques, and innovative solutions meeting evolving industry needs. The prestigious Chairman’s Award was conferred upon Mr. Jamal Al Mawed (Founder & Managing Director, Gambit Communications) while the Department of Culture and Tourism, Abu Dhabi was pronounced the In-House Team of the Year.


The sector category highlighted the finest of PR and communications success glorifying Dubai Holding’s Gift It Forward Ramadan Campaign 2024 as the Best Business to Business Campaign; while Snap Inc and Weber Shandwick MENAT’s TASAWAR-Taking the Runway won both, Best Fashion Campaign and Best Technology Campaign. Burson took home gold in Best Government Communications and Public Affairs for I Care and Memac Ogilvy and Qatar Foundation co-owned the gold for Best Education Campaign. 


The services category of MEPRA Awards 2024 honored ingenuity and commitment to excellence spotlighting Matrix Public Relations for Best Crisis Communication, Gambit Communications and City Centre Mirdif for Best Retail Campaign, and; Weber Shandwick MENAT and Careem Kuwait for Best Consumer Services Campaign. Harnessing the power of digital media, Current Global MENAT and MullenLowe clinched gold for Best Use of Social Media. The winners showcased unmatched resilience in a rapidly evolving communications landscape where expertise demanded adaptability and innovative strategies.


Complimenting the winners, Kate Midttun, Chairperson of MEPRA said; “We have some amazing trailblazers, leaders as well as rising stars of the PR industry tonight as we continue to applaud the efforts channeled towards recognition. Not a single win has been smooth sailing for any of us as agencies continue to strike a winning balance between tighter budgets, deadlines, and client expectations. The emphasis on creative storytelling through owned content and strategic maneuvering of AI and technology to reach newer audiences shows that the Middle East’s PR industry shall continue to reign supreme when it comes to embracing innovation.”


Other notable wins were Current Global MENAT and FP7 for Best Integrated Campaign and Best Use of Media Relations, Brazen MENA for Best Use of Limited Budget, and CYLKA CSR for Best ESG Campaign.


The highlights of the evening were the Large Agency of the Year bagged by Memac Ogilvy followed by Gambit Communications and Matrix Public Relations for Medium Agency of the Year and Small Agency of the Year, respectively. Gambit Communications was crowned as the Homegrown Agency of the Year for a third time, having won this highly coveted award in 2021 and 2022.


Iman Isa of Burson was named the Best Communicator of the Year while Rebecca Rego from Edelman won the Young Communicator of the Year award. Providing a competitive platform to the new generation of PR practitioners, the audience cheered Astha Kurup, Arvy Moga, and Jared Rallos of Murdoch University Dubai for bagging gold in Outstanding Student Campaign.


Weber Shandwick collaborated as Diamond Partner for the third consecutive year with MSL Group Middle East, Action Global Communications, and Memac Ogilvy as Platinum Partners. Supporting partners included CARMA, Edelman, Mubadala, TECOM Group Dubai, SEC Newgate Middle East, TrailRunner International, Burson, AMEC Measurement and Evaluation, Place Communications, LPME Studios, Matrix PR, and First and Ten Productions.


About MEPRA:


The Middle East Public Relations Association (MEPRA) is the leading industry body for the public relations and communications industry in the Middle East. MEPRA has more than 1,000 members, which include consultancies, corporates with in-house public relations functions, and individual industry professionals. The organisation was founded in 2001 and is headquartered in the United Arab Emirates. MEPRA drives growth and sets standards of excellence in regional public relations. It is the unique voice for the industry and aims to nurture the development of public relations professionals.


For more information visit www.mepra.org



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Contacts

Ambika Jadeja, Account Manager


Jr. Account Manager, Matrix Public Relations


ambika@matrixdubai.com


04-343088

Takeda Strengthens Oncology Pipeline with Elritercept through Licensing Agreement with Keros Therapeutics

OSAKA, Japan & CAMBRIDGE, Mass. - Tuesday, 03. December 2024


− Elritercept is a late-stage, potentially best-in-class activin inhibitor designed to treat anemia associated with certain hematologic cancers, including myelodysplastic syndromes and myelofibrosis


− Takeda to receive exclusive global license in all territories outside of mainland China, Hong Kong and Macau


− Transaction builds upon Takeda’s legacy in the treatment of hematologic cancers and advances company’s global oncology strategy


(BUSINESS WIRE)--Takeda (TSE:4502/NYSE:TAK) today announced that it has entered into an exclusive licensing agreement with Keros Therapeutics, Inc. (Nasdaq: KROS) to further develop, manufacture and commercialize elritercept worldwide outside of mainland China, Hong Kong and Macau.


Elritercept is a late-stage investigational activin inhibitor designed to treat anemia associated with certain hematologic cancers, including myelodysplastic syndromes (MDS) and myelofibrosis (MF). The U.S. Food and Drug Administration (FDA) has granted Fast Track designation for the development of elritercept for very low-, low- and intermediate-risk MDS. MDS and MF are characterized by inadequate blood cell production, often leading to severe anemia that significantly impacts patient health and quality of life. Elritercept targets activin A and B proteins, which are believed to play a crucial role in anemia-associated diseases. In early clinical studies, elritercept has shown promising clinical activity and a manageable safety profile in patients with very low-, low- and intermediate-risk MDS as a monotherapy and in patients with MF in combination with standard of care.


“Elritercept has the potential to make a meaningful difference for patients with blood cancers, one of our key areas of strategic focus,” said Teresa Bitetti, President of the Global Oncology Business Unit at Takeda. “The addition of elritercept further bolsters our oncology pipeline and introduces a potential future growth driver for Takeda. I am excited to further advance the pioneering work begun by the Keros Therapeutics team with the goal of delivering this potential treatment option to patients.”


Elritercept is currently in two ongoing Phase 2 clinical trials; one in patients with very low-, low- or intermediate-risk MDS and one in patients with MF. The Phase 3 RENEW trial evaluating elritercept in adult patients with transfusion-dependent anemia with very low-, low- or intermediate-risk MDS will begin enrollment soon. Takeda plans to evaluate elritercept in these cancers across patient segments and lines of therapy.


“We are excited to partner with Takeda, whose global reach and expertise in oncology and hematology will help unlock elritercept’s potential for patients with MDS and MF,” said Jasbir S. Seehra, Ph.D., Chair and Chief Executive Officer at Keros Therapeutics. “With a differentiated mechanism of action targeting a broad range of pathways in blood cell production, elritercept has shown promise for patients who have not responded to standard therapies. This collaboration will accelerate development of elritercept for patients in need and offer new insights into these complex hematologic conditions.”


Under the terms of the agreement, Takeda will receive an exclusive worldwide license to further develop, manufacture and commercialize elritercept in all indications and territories outside of mainland China, Hong Kong and Macau. Takeda will be responsible for all development, manufacturing and commercialization as of the effective date of the agreement. Takeda will provide Keros Therapeutics with an upfront payment of $200 million and potential payments relating to regulatory, development and commercial sales milestones, as well as royalties on net sales. The agreement is subject to customary closing conditions, including completion of antitrust reviews.


About Myelodysplastic Syndromes (MDS)


Myelodysplastic syndromes (MDS) are a group of diverse blood cancers in which the bone marrow fails to produce enough healthy blood cells. MDS is among the most common hematologic malignancies, with approximately 20,000 new cases diagnosed annually in the United States.1 Most people with MDS experience anemia, or low red blood cell counts, which impacts quality of life and mortality.2 75% of people living with MDS have low-risk MDS, with a median survival of approximately three to 10 years.3,4 Many low-risk MDS patients require frequent red blood cell transfusions, which can increase over time and negatively impact quality of life.5 Despite advances, additional therapeutic options are needed to improve quality of life and anemia symptoms for patients with low-risk MDS, particularly those whose disease is ringed sideroblast-negative or who have a high transfusion need.


About Myelofibrosis (MF)


Myelofibrosis (MF) is a rare and life-threatening blood cancer characterized by the buildup of scar tissue in the bone marrow, which impairs its ability to produce normal blood cells. In the United States, approximately 3,000 new cases of MF are diagnosed each year.6 Patients with MF often experience anemia, enlarged spleen and other symptoms that significantly affect their quality of life. Although standard treatments can reduce spleen size and improve symptoms, they may exacerbate anemia and lead to low platelet counts.


About Elritercept


Elritercept is an investigational, potentially best-in-class activin inhibitor, targeting both activin A and activin B proteins, which are believed to play a crucial role in anemia-associated diseases. Elritercept is currently in two ongoing Phase 2 clinical trials; one in patients with very low-, low- or intermediate-risk MDS and one in patients with MF. The Phase 3 RENEW trial evaluating elritercept in adult patients with transfusion-dependent anemia with very low-, low- or intermediate-risk MDS will begin enrollment soon. The U.S. Food and Drug Administration (FDA) has granted Fast Track designation for the development of elritercept for this condition.


About Takeda


Takeda is focused on creating better health for people and a brighter future for the world. We aim to discover and deliver life-transforming treatments in our core therapeutic and business areas, including gastrointestinal and inflammation, rare diseases, plasma-derived therapies, oncology, neuroscience and vaccines. Together with our partners, we aim to improve the patient experience and advance a new frontier of treatment options through our dynamic and diverse pipeline. As a leading values-based, R&D-driven biopharmaceutical company headquartered in Japan, we are guided by our commitment to patients, our people and the planet. Our employees in approximately 80 countries and regions are driven by our purpose and are grounded in the values that have defined us for more than two centuries. For more information, visit www.takeda.com.


Important Notice


For the purposes of this notice, “press release” means this document, any oral presentation, any question and answer session and any written or oral material discussed or distributed by Takeda Pharmaceutical Company Limited (“Takeda”) regarding this release. This press release (including any oral briefing and any question-and-answer in connection with it) is not intended to, and does not constitute, represent or form part of any offer, invitation or solicitation of any offer to purchase, otherwise acquire, subscribe for, exchange, sell or otherwise dispose of, any securities or the solicitation of any vote or approval in any jurisdiction. No shares or other securities are being offered to the public by means of this press release. No offering of securities shall be made in the United States except pursuant to registration under the U.S. Securities Act of 1933, as amended, or an exemption therefrom. This press release is being given (together with any further information which may be provided to the recipient) on the condition that it is for use by the recipient for information purposes only (and not for the evaluation of any investment, acquisition, disposal or any other transaction). Any failure to comply with these restrictions may constitute a violation of applicable securities laws.


The companies in which Takeda directly and indirectly owns investments are separate entities. In this press release, “Takeda” is sometimes used for convenience where references are made to Takeda and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies.


Forward-Looking Statements


This press release and any materials distributed in connection with this press release may contain forward-looking statements, beliefs or opinions regarding Takeda’s future business, future position and results of operations, including estimates, forecasts, targets and plans for Takeda. Without limitation, forward-looking statements often include words such as “targets”, “plans”, “believes”, “hopes”, “continues”, “expects”, “aims”, “intends”, “ensures”, “will”, “may”, “should”, “would”, “could”, “anticipates”, “estimates”, “projects” or similar expressions or the negative thereof. These forward-looking statements are based on assumptions about many important factors, including the following, which could cause actual results to differ materially from those expressed or implied by the forward-looking statements: the economic circumstances surrounding Takeda’s global business, including general economic conditions in Japan and the United States; competitive pressures and developments; changes to applicable laws and regulations, including global health care reforms; challenges inherent in new product development, including uncertainty of clinical success and decisions of regulatory authorities and the timing thereof; uncertainty of commercial success for new and existing products; manufacturing difficulties or delays; fluctuations in interest and currency exchange rates; claims or concerns regarding the safety or efficacy of marketed products or product candidates; the impact of health crises, like the novel coronavirus pandemic, on Takeda and its customers and suppliers, including foreign governments in countries in which Takeda operates, or on other facets of its business; the timing and impact of post-merger integration efforts with acquired companies; the ability to divest assets that are not core to Takeda’s operations and the timing of any such divestment(s); and other factors identified in Takeda’s most recent Annual Report on Form 20-F and Takeda’s other reports filed with the U.S. Securities and Exchange Commission, available on Takeda’s website at: https://www.takeda.com/investors/sec-filings-and-security-reports/ or at www.sec.gov. Takeda does not undertake to update any of the forward-looking statements contained in this press release or any other forward-looking statements it may make, except as required by law or stock exchange rule. Past performance is not an indicator of future results and the results or statements of Takeda in this press release may not be indicative of, and are not an estimate, forecast, guarantee or projection of Takeda’s future results.


Medical Information


This press release contains information about products that may not be available in all countries, or may be available under different trademarks, for different indications, in different dosages, or in different strengths. Nothing contained herein should be considered a solicitation, promotion or advertisement for any prescription drugs including the ones under development.


References:


Gorak E, et al. Discordant pathologic diagnoses of myelodysplastic neoplasms and their implications for registries and therapies. Blood Adv. 2023 Oct 24;7(20):6120-6129. doi: 10.1182/bloodadvances.2023010061.

Haring Y, et al. MDS-Related Anemia Is Associated with Impaired Quality of Life but Improvement Is Not Always Achieved by Increased Hemoglobin Level. J Clin Med. 2023 Sep 9;12(18):5865. doi: 10.3390/jcm12185865.

de Witte T, et al. Novel dynamic outcome indicators and clinical endpoints in myelodysplastic syndrome: The European LeukemiaNet MDS Registry and MDS-RIGHT project perspective. Haematologica. 2020 Nov 1;105(11):2516-2523. doi: 10.3324/haematol.2020.266817.

Sekeres M, et al. Diagnosis and Treatment of Myelodysplastic Syndromes: A Review. JAMA. 2022 Sep 6;328(9):872-880. doi: 10.1001/jama.2022.14578.

Wood E, et al. Outpatient transfusions for myelodysplastic syndromes. Hematology Am Soc Hematol Educ Program. 2020 Dec 4;2020(1):167-174. doi: 10.1182/hematology.2020000103.

Mehta J, et al. Epidemiology of myeloproliferative neoplasms in the United States. Leuk Lymphoma. 2014 Mar;55(3):595-600. doi: 10.3109/10428194.2013.813500. Epub 2013 Jul 29.

 


 


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Contacts

 

Media:


Japanese Media

Tsuyoshi Tada

tsuyoshi.tada@takeda.com


U.S. and International Media

Jennifer Anderson

jennifer.anderson@takeda.com

KnowBe4’s Artificial Intelligence Defense Agents To Combat AI-Generated Phishing Attacks and Measure Cyber Risk in Humans

 TAMPA BAY, Fla. - Monday, 02. December 2024


KnowBe4’s new Artificial Intelligence Defense Agents (AIDA) to advance human risk management


(BUSINESS WIRE)--KnowBe4, the world-renowned cybersecurity platform that comprehensively addresses human risk management, today announced a new innovative suite of AI-native security agents designed to automate and enhance human risk management – AIDA.


AIDA is a suite of agents that enhances the approach to human risk management by leveraging multiple AI technologies to create personalized, adaptive and highly effective training for all end users that actually changes behavior. Underpinning the entire suite of agents is the SmartRisk AgentTM. SmartRisk Agent leverages end user behavioral data from across KnowBe4's products to help measure cyber risk in humans. This agent’s multidimensional Risk Scores are designed to make it easier for security professionals to see potential problems at the user, group and organizational levels.


According to a LastPass 2024 survey, over 95% of cybersecurity professionals believe AI-generated content makes phishing detection more challenging. This technological advancement in the hands of bad actors has created a new breed of highly convincing social engineering attacks that one-size-fits-all security awareness training struggles to combat.


“AIDA is not merely the next step in KnowBe4's human risk management, it is a quantum leap forward,” said Stu Sjouwerman, CEO, KnowBe4. “It offers a suite of AI-native agents that transform how security professionals approach human risk management. AIDA empowers organizations to stay ahead of AI-based cybersecurity attacks by measuring human risk scores to better understand and mitigate threats within the risk landscape.”


The first four agents that have been released include:


Automated Training Agent: Uses AI with 316 indicators influencing 37 factors across 7 knowledge areas to analyze end users’ learning history, job role, risk score, behavior patterns and even languages so AIDA can automatically assign the most relevant and engaging content.

Template Generation Agent: Leveraging generative AI, AIDA creates highly realistic phishing templates that can mirror current attack vectors. Social Engineering Indicators, or red flags, are based upon the NIST Phish Scale Framework.

Knowledge Refresher Agent: AIDA delivers bite-sized knowledge refreshers at optimal intervals, ensuring end users actually apply critical security concepts.

Policy Quiz Agent: AIDA generates intelligent quizzes based on an organization's specific security and compliance policies.

AIDA is available as an add-on for KnowBe4 customers with a Diamond level KnowBe4 subscription. For more information on AIDA, visit https://www.knowbe4.com/products/AIDA.


About KnowBe4


KnowBe4 empowers workforces to make smarter security decisions every day. Trusted by over 70,000 organizations worldwide, KnowBe4 helps to strengthen security culture and manage human risk. KnowBe4 offers a comprehensive AI-driven ‘best-of-suite’ platform for Human Risk Management, creating an adaptive defense layer that fortifies user behavior against the latest cybersecurity threats. The HRM+ platform includes modules for awareness & compliance training, cloud email security, real-time coaching, crowdsourced anti-phishing, AI Defense Agents, and more. As the only global security platform of its kind, KnowBe4 utilizes personalized and relevant cybersecurity protection content, tools and techniques to mobilize workforces to transform from the largest attack surface to an organization’s biggest asset.


 


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Contacts

 

For more information please contact Kathy Wattman at pr@knowbe4.com | 727-474-9950.

Nurse Maria Victoria Juan from Philippines wins the prestigious Aster Guardians Global Nursing Award 2024


 Dubai, United Arab Emirates 

Nurse Maria Victoria Juan from Philippines, a Consultant at Philippines Army Health Services and Colonel, Reserve Force of the Armed Forces of the Philippines, has been announced as the winner of Aster Guardians Global Nursing Award 2024 and awarded with USD 250,000 at a prestigious award ceremony held in Bengaluru, India.


Launched in 2021, the Aster Guardians Global Nursing Award recognizes the critical role of nurses in healthcare. This year, over 78,000 applications were received from 202 countries, marking a 50% increase from 2023. Dr. Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization, delivered a special message commending the finalists and acknowledging Aster DM Healthcare's efforts in highlighting the importance of nurses.


Nurse Maria said, “As a military nurse from the Philippines, my journey has been defined by a steadfast commitment to service—whether caring in combat zones, disaster-stricken areas, or underserved communities, and championing advocacies on every platform to create positive change. This recognition reflects not just my efforts, but also the courage and honor of the soldiers I proudly serve alongside and the resilience of the Filipino people that inspire me daily.


It is also a tribute to the nurses I represent—tireless, selfless, extremely courageous individuals in the military and civilian sectors who put themselves in harm's way to save lives and protect others.”


Dr. Azad Moopen, Founder Chaiman, Aster DM Healthcare stated, “Maria exemplifies nursing excellence and is an inspiration to the global healthcare community. Nurses are the backbone of healthcare, offering care with compassion and playing a pivotal role in the system. The Aster Guardians Global Nursing Awards honor these unsung heroes and their invaluable contributions.”


Alisha Moopen, Managing Director and Group CEO, Aster DM Healthcare added, “Maria Juan embodies the courage, skill, and compassion that elevate healthcare. Through this platform, we aim to bring their remarkable stories to the forefront.”


About Aster DM Healthcare:


Founded in 1987 by Dr. Azad Moopen, Aster DM Healthcare is a leading integrated healthcare provider, with a strong presence across seven countries. Aster is committed to the vision of providing accessible and high-quality healthcare, from primary to quaternary services, with its promise of “We will treat you well”.



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Contacts

Lavanya Mandal


Head of PR and Internal Communications


Aster DM Healthcare GCC


+971528126577


lavanya.mandal@asterdmhealthcare.com