Doha, Qatar - Thursday, 20. November 2025
Among Gen Z Qatari females, 40% prioritize makeup, 25% fragrance, and 20% skincare as top beauty spends
Fashion preferences include modest-meets-contemporary (22% of Gen Z
Qatari females), streetwear (34% of shoppers), premium perfumery (32%),
and modest fashion (28%)
Half of shoppers rank ambience, personalization, and events above convenience when choosing a mall
AI in GCC retail is projected to grow from $5 billion in 2023 to $31
billion by 2028, with 97% of retailers increasing investment
Expert contributors include MAC, Chalhoub Group, New Balance, Harvey Nichols, and Creed.
Doha
Festival City, Qatar’s destination for style, expression, and coveted
trends, has released Festival Edits: Qatar’s Retail Trends Report 2025, a
first-of-its-kind, data-driven study providing insights into the
evolving fashion, beauty, and retail landscape in Qatar. Developed with
research collaborators, cultural institutions, Ipsos data, and industry
experts, the report blends quantitative survey data, qualitative
analysis, and expert commentary to illuminate shifting consumer
behavior, market trends, and lifestyle priorities.
Collating
insights from the Doha Festival City 2025 Consumer Survey, conducted
with over 2,000 respondents, the report reflects a diverse shopper base.
The
study revealed that Millennials and Gen Z are a significant part of the
shopper base, integrating malls into weekly life, visiting 1–2 times
per week for around 2.7 hours; while Qatar nationals are particularly
likely to engage in leisure activities such as cinema and events.
Beauty
and fashion remain top priorities. Ipsos data, based on hundreds of
recipients, shows 40% of Gen Z females prioritize makeup, 25% fragrance,
and 20% skincare. Fashion trends include modest-meets-contemporary for
22% of Gen Z females, streetwear for 34% of shoppers, premium perfumery
for 32%, and modest fashion for 28%. Among male shoppers, 32% prioritize
high-end fragrances. Monthly fashion and beauty spend ranges from QAR
500–2,500 for the majority, reflecting a commitment to style as a
lifestyle choice. Ambience, personalization, and events outweigh
convenience for half of shoppers, emphasizing the experiential dimension
of Doha Festival City.
The report also highlights the future of
retail in Qatar, including tech-driven innovations. AI in GCC retail is
projected to reach $31 billion by 2028, with 97% of retailers increasing
investment. This underscores how malls like Doha Festival City are
evolving into cultural, social, yet digitally experiential destinations
that combine global insights with local relevance.
“Malls have
become venues for connection and curation as much as commerce. Festival
Edits captures the spirit of this transformation, offering a credible,
data-backed perspective on what defines style, innovation, and community
in Qatar today - from perfume and makeup lovers to streetwear
enthusiasts and esports audiences,” said Mohamed ElSharkawy, Associate
Director - Malls Leasing, Doha Festival City. “Doha Festival City
continues to position itself at the heart of Qatar’s fashion and beauty
landscape.”
Explore the full report and latest industry insights
here. For more information, visit Dohafestivalcity.com or follow us on
social media.
About Doha Festival City
Doha Festival City
is Doha’s destination for style expression and coveted trends and
amongst the top 20 malls globally, encompasses over 500 stores within
its 250,000 sqm area, featuring renowned brands like Debenhams, Harvey
Nichols Doha, Chopard, Al Fardan Jewellery, Marli, Mikimoto, IKEA, ACE,
Centrepoint, and Marks & Spencer. DHFC offers an exclusive
selection of first-to-market signature brands in fashion, beauty, and EV
smart mobility, including Alo Yoga, Lululemon, Gold Apple, Creed,
Hermès Perfume and Beauty, as well as the Tesla showroom — all of which
are unique to Qatar’s retail landscape.
Permalink
https://www.aetoswire.com/en/news/2011202551167
Contacts
For media enquiries, please contact:
Beatrice Zemelyte, Weber Shandwick: bzemelyte@webershandwick.com
No comments:
Post a Comment